Innovation

Innovation is an integral part of our design service. It requires some innovation to give a simple promotional product the subtle twist that helps it, and the brand, stand out in a sea of sameness. However there are some design briefs requiring a little more. Blue-sky projects to test the grey matter.

Here’s an example, the 8Ball Wrap.
The leading street soccer brand got in touch recently. “We’re launching the coolest new football. It’s a patented design, unlike anything you’ve seen before. Can you design a equally cool new bag to carry the ball?”

We didn’t hesitate. “Yes we can.” Great brief.

Even with an open brief like this we worked quickly, adhering to our procedures – research, brainstorm ideas, sketches, mock-up models to test & prove the concept, material selections, client design reviews & sign off, specification drawings, start sampling, refine the concept, final sampling.

Both the client and our team were pleased with the result. We presented a totally new ball-carry concept at similar price to conventional solutions which also became a great statement for their brand. Not only that, it’s patented. We’re now helping the client develop the concept into new applications to maximise the potential, and profitability, of this innovation.

Read more about this project