About ASG

Welcome to ASG Europe, the Accessory Sourcing Group

“Had bags not become part of my life, my journey would have been less organised”

I have always had a keen interest in functional product design. Why do good products work well? How can others be improved? I followed my curiosity into a Product Design education and in 1995 graduated to a design position of a major London based travelgoods company. I was lucky enough to find my niche immediately.

After a good grounding in the industry I went on to establish ASG Europe in 2000. I wanted to stretch my bag & luggage passion, like the feeling as you stretch your legs after a long haul flight.

ASG Europe began serving some of the biggest players in the sports industry and helped key clients quickly treble their turnover within our product categories. Through the following decade the company grew into the leading design & supply company it is today, working alongside our clients in the branded, retail, corporate & promotional, health & safety & specalist luggage supply sectors.

Just as our clients are very important to us, so too is the team we’ve built to work with them. We now have an enviable array of talent. Some have made it to the top of their game single-handedly, and others have helped leading global brands become even greater. It is a source of great pride to have such high calibre members of the ASG family.

Our European and Asian operations have a variety of in-house design, sampling and production capabilities. We also work in partnership with a carefully selected supplier network enabling us to confidently work on any project, no matter what size, market level or price point. We can, and do, cover every aspect of our industry.

Whether this is your first step into bags and accessories, or you’re established and want to grow further, we can help.

Mr. Paul Hamilton
MD ASG Europe Ltd